The Impact of Web Hosting in SEO
The boundary of SEO cover is much larger than just keyword optimization, link building, and content. One of the factors that are largely responsible for the SEO of any website is its hosting. It is not enough to get your website designed by the best SEO agency in the market until you are not choosing the right website hosting for the same. It is crucial to pay attention to the requirements of your online business and match the same with the features of website hosting available to you.
Hosting Parameters That Affect Website SEO
Catch a glance at the below-given stats related to website hosting affecting SEO that will shock you! The time taken for website loading in shared hosting is much greater than that in VPS hosting. It will first affect the customer experience and then the bounce rate, ranking, and other factors. This is just one factor that impacts the search engine optimization of your website based on the page load time taken by any website to load. Several other factors need to be acknowledged when you plan to choose website hosting.
Website Speed
A lightning website speed is highly valued by visitors. They hold more chances of ranking on the search engines as compared to slow-loading websites. It is the first thing that makes up the user experience on your online platform. In 2010, Google explicitly stated that website loading speed is one of over 200 factors that affect the ranking on a search engine. Although the number is just 0.5%, this factor is linked to many other factors that can take this small number high to affect the search engine optimization of your website. How are website hosting and website speed related? The resources are shared by tons of websites when your website is live on a shared host. The consumption of resources also increases as the number of sites sharing the resources increase. It results in the slower loading of your website.
Website Security
In 2014, Google recognized SSL certificates as a point in the ranking factors list included in their algorithm. Thus, it stands as an important factor that comes along with many website hosting and is a part to look into precisely if you are establishing your business online. So, whenever you pick a website hosting package, make sure that an SSL certificate is a part of it. How is website hosting and website security related? Customers trust the business that offers security to their data. So, to establish the foundation of trust with your customers, you need to make sure that you are offering them a safe online platform to browse on. For this, you need SSL certificate installation on your website.
Backup
The biggest nightmare for a website owner is losing all their website data. For a better decision, stick to precautions instead of looking out for solutions after the disaster! It could be a malicious activity or a mistake that can prove a catastrophe to the site owners. How are website hosting and backup related? With secured and good website hosting, your website won’t be at risk of collapsing as the backup services will be included in it. It will be managed by the website hosting provider for updates and any redundancies if occur. How would it affect SEO? With all your data lost, your website will lose all the ranking, or in the worst-case, even kill a business instantly.
Backup
Apart from accessing the content, backlinks, and other factors on your website, search engines also access the location of your website. It is also a factor that Google considers while deciding the ranking of any website. How are website hosting and location-related? It is accessed by Google depending upon the location of your website host. The IP address of your website, depending on the server location, will be used while considering the rank of the same. How would it affect SEO? The vicinity of the server from the searchers can reduce the waiting time and will excel the speed of your website. If your location is listed away from the searcher's location, priority will be given to the businesses of that location.